Kathleen S. Margoles

Community and Economic Development Director

Scott Emison, Director of Retail Strategy, The Retail Coach

In August 2015, the CRA executed an agreement with The Retail Coach for retail recruitment assistance.

The services to be provided include:

1.         Conduct Market Research to include:

1.1       Perform market and retail GAP analysis 

1.2       Retail peer identification and analysis

1.3      Provide consumer attitude and behavior analysis 

1.4      Preliminary contact with local real estate brokers and retailers

           representatives to obtain their insights and opinions about the      

           DMUD and City

1.5      Conduct meetings with stakeholders, including Community     

           Redevelopment Agency (CRA) members, City staff and

           property/business owners

2.         Develop Retail Recruitment Plan:

2.1       Provide a recruitment strategy for new retail and restaurant companies.

2.2       Provide identification and recommendation of retail prospects

2.3       Recommendations for site locations for retail/restaurant development

2.4       Develop marketing materials

2.5      Present Plan to stakeholders in draft and final forms

3.         Implementation of Retail Recruiting Plan

3.1       Identify specific retailers and restaurants that match the City’s customer profile 

3.2       Facilitate relationship between prospective retail/restaurant companies with

           owners/developers, real estate brokers and the Oakland Park CRA and the

           City. 

Scott Emison, Director of Retail Strategy, for The Retail Coach, presented the market research to the CRA Board in February 2016.   Since that time, he and his team have been working on the retail recruitment plan.   In addition, The Retail Coach, had space at the ICSC Conference in Las Vegas in May and presented Oakland Park retail opportunities.  Mr. Emison will provide an update to Commission.