| | | | | | | | CITY OF OAKLAND PARK, FLORIDA
CITY COMMISSION AGENDA ITEM REPORT
AGENDA ITEM NO. 7 | | MEETING DATE: 2/21/2018 |
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| | | | | | | | | PREPARED BY: | Kathleen S. Margoles
Community and Economic Development Director | DEPARTMENT HEAD APPROVAL: | CITY MANAGER |
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| | | | | | | | | SUBJECT: Approval of Agreement with Multimedia Marketing Associates, Inc. |
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| | | | | | | | | 1. | BACKGROUND/HISTORY
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IssueStatement: The City has a need for professional creative consultation services in order to maintain a high level of communication, public outreach, marketing strategies, and develop artistic concepts for the benefit of our current and prospective residents and businesses.
Recommended Action: City Commission authorize the agreement with Multimedia Marketing Associates, Inc.,piggybacking on the terms of the competitively procured and awarded professional services continuing contract through Government Services Administration (GSA contract # GS-07F-0225U )
Multimedia Marketing Associates, Inc. was awarded a renewal of competitively bid 5-year contract, GS-07F-0225U with GSA on January 10,. This contract is for support with project management, marketing strategies, creative consultation, video, broadcast TV, audio/visual, graphic design, and photography services.
The City Commission authorized an agreement on February 3, 2016 based on the original agreement with the GSA. That agreement allowed Multimedia to become more broadly involved in City marketing and branding activities. The City of Oakland Park has a need for professional creative consultation and project services beyond what staff can provide. This support includes communication, public outreach, marketing strategies, and creative services such as video, broadcast TV, audio/visual, graphic design, and photography citywide, particularly in the City Clerk’s Office, Parks and Leisure Services, Engineering and Community Development and the Community Redevelopment Agency.
Over the past two years. The City of Oakland Park utilized the services of Multimedia Marketing Associates, Inc., in the production of the City videos, as well brochures, annual reports, presentations and flyers.
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| | | | | | | | | 2. | CURRENT ACTIVITY
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The City has a need for professional creative consultation services in order to maintain a high level of communication, public outreach, marketing strategies, and develop artistic concepts for the benefit of our current and prospective residents and businesses.
The City anticipates creating a professional video each year showcasing the City, as well as shorter videos featuring departments or initiatives. These videos are being utilized to promote our City by showcasing its beauty, amenities and opportunities. Additionally, the complexity of the City’s Capital Improvement Projects and the desire to keep residents informed also has created a need for additional communications support. Citizen outreach and community involvement are key to ensuring the impact of capital projects on our citizens are minimized. The PLS and CRA events also keep growing, creating a substantial marketing component. The age of technology and emerging communication venues have created new and existing opportunities that this consultant will be able to tap. The funding for these projects was included within each department under promotional and professional activities.
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| | | | | | | | | 3. | FINANCIAL IMPACT
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No funds are requested at this time. If the agreement is accepted, the funding for the specific service will come from the promotional or professional services budget for the fiscal year of the Department that employs the services of Multimedia Marketing Associates, Inc. The GSA schedule of hourly rates will be used to develop all future work authorizations with this Firm until the underlying contract expires. The length of contract is from March 1, 2018 through February 28, 2023. The Firm, Multimedia Marketing Associates, Inc. has confirmed their acceptance of our use of this contract (Exhibit B). This contract establishes the rates and terms of the agreement but does not have any monetary commitment in itself.
Individual departments have varying budgeted amounts for promotional and professional activities. This agenda item is not requesting any additional funding for such activities. Any work authorizations with Multimedia Marketing Associates, Inc. by departments will utilize these rates and any such work authorizations will need to be feasible within the existing level of appropriations for such activities.
As with all expenditures, purchasing authority thresholds would apply to any such work authorization and individual work authorizations in excess of $25,000 would be submitted to the City Commission for approval.
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| | | | | | | | | 4. | RECOMMENDATION
| | | The City Commission approve a resolution authorizing the use of the continuing services contract # GS-07F-0225U , a competitively bid contract award renewal between GSA and Multimedia Marketing Associates, Inc. ending on February 28, 2023, to provide professional services.
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